Credibility or trust is something that is extremely hard to build on the customers. The internet is a place, which bothers quite a lot of people due to the increasing cases of cyber theft, which includes identity theft and financial fraud. Whether the user simply browses the internet, or shop online, he is always leery and concerned about his confidential information not being revealed to any fraud agency or person.
Let’s have a look at few techniques, which can help you build trust of the customers in your website.
This is the best way to build trust among your clients. An impressive and strong portfolio appeals the prospective customers and give them a brief about your work. Showing off the logos of valued customers actually adds volume to your portfolio. This is one of the best ways to show that you have experience.
This technique might seem unnecessary to some of the people, but actually it is very powerful in building trust and understanding about your organization amongst the customers. It builds a very influential rapport on to the avid readers and on those who have visited for the first time on your website.
An “About” or “About Us” page right away puts forward the identity of the business in front of the visitors, which gives them a brief about your work and experience. A personal piece of information about the company makes the website more approachable and connection-driving for the customers.
The ardent people finding something of value online, prefers to go for actually-existing entities rather than the faceless ones. The trust factor here builds with people showing their faces to the world. Utilize a space on your website that exhibits the name of the CEO and director, and other concerned people with their cheerful and professionally shot photos. This will not only makes the website interactive, but reliable as well. Moreover, your blogging page must also have the picture and the name of the writer, as several people keenly read the blogs as well, which fetches a lot of appreciation in the case of an excellent blog.
Never forget to ask for the reviews of the customers and the clients while having a conversation with them. The valuable words of the clients and customers adds a notable volume to your website. Judging the website or the company on the basis of customer reviews and feedbacks is a general mindset of various people; their trust factor depends on that.
Add value by displaying certifications and Awards in an interesting way to inform your clients and customers about the achievements and honors that your company has earned since the years of inception. These can be displayed in terms of badges and emblems. The best color, which can be used here is golden, which speaks the worth and value of what you are promoting.
Credit card fraud and identity theft are two very serious issues that a number of people have faced. This restricts them from trusting any website, especially the eCommerce website, which includes the payment systems. If you have an online business, then never forget to add the payment logo of the payment gateways, and always remember to go for the authorized and popular payment gateways, like PayPal, Authorize.net, Apple Pay, etc.
This era of social presence actually demands a strong online presence of the company. Users, today, are very much interested in knowing your Facebook “Likes”, and Twitter “Followers”, which also to some extent tends them to trust and like your brand. The force of social media, actually, strengthens your credibility amongst the users.
People do business with whom they like, trust, and clearly know. Brands are definitely a popular proxy for trust, but there are other factors as well that likely pass the basic test of trust, which should not be forgotten.
Having been delivering the excellent output on time since the inception, Konstant Infosolutions has also marked an impact on the minds of its clients, and has built a strong trust factor with them. We effectively provide mobile and web development services, and our expert team is adept at providing services, like Android development, iPhone/iPad development, cross platform development, windows phone development, PHP development, eCommerce development, open source development, etc.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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