Short videos are getting huge popularity over the years because of their brief length, typically ranging from 15 seconds to 1 minute. Creators make short clips to entertain, inform, or promote content in a fast-paced, mobile-friendly format.
Let’s know about the chat and short video apps market size and estimated growth:
| Category | 2024 Market Size | 2030 Forecast | CAGR |
| Short Video | Approx $2 billion | $3 to 5 billion | 10 to 13% |
| Short Video (broad) | Approx $20 to 40 billion | $70 to 80 billion | 15 to 20% |
| Chat/messaging Apps | Approx $30 billion | $ 30 billion | 15 to 18% |
Clapper is a short video and live streaming social platform developed by US Clapper Media in 2020. It is more like a TikTok, allowing users aged 17 and up to create up to 3 minutes based on their interests. It’s an ad-free and community-focused platform. Creator can earn income through multiple options: Gifts/tips during live streams, fam tier subscription, and sponsored content.
User can choose their favourite topics to create short-form videos.
Example: A fitness enthusiast can educate people about a balanced lifestyle, like how people can keep themselves in good shape to live a fit and active lifestyle.
This tool helps creators to interact with their audience in real-time. You can share opinions on hot topics, personal experiences, or guide someone through something step-by-step. This solidifies a connection with the audience
Clapper apps place great importance on building community. They encourage genuine interactions and creating connections around shared passion. This means if users like the videos, they can respond to them by uploading their own videos rather than simply putting comments. Viewers can follow their favourite creators and become a part of their community by subscribing or sending gifts.
Users can generate revenue in various ways using the Clappers app.
Clapper App offers a less censored platform than TikTok or Instagram. Users can talk openly and honestly about any issues, like politics, social issues, or alternative lifestyles.
Users can use both front and back cameras simultaneously to create their videos based on their interests.
If you are new to the Clapper App, then here is a step-by-step guide:
The very first thing is downloading the Clapper app on your device to create your profile. You have to enter your email, phone, and social accounts to ensure the authenticity of the account. You can also set a profile with a picture, bio, and interests.
You can follow people to see your favourite content on your home feed. Not just this, you will get recommended clips in line with your interests. To engage with clips, start liking, sharing, or leaving comments to increase visibility.
If you want to create videos about your favourite topics or just randomly, then simply tap the + button to record up to 3 minutes of videos. You can also make it aesthetic by putting filters, texts, and music. The main thing is adding hashtags and captions to reach your audience
Users do not have to restrict themselves to commenting, since clapper apps allow them to respond with short clips on their favourite videos. They can also join interest-based groups to interact with others who share the same hobbies or passions for life. Besides, users can follow their favourite creators and get notified as soon as new content is uploaded.
You can start streaming by tapping the live option in the Clapper app. This way, you can connect with viewers and have a real-time conversation on any topic.
Clapper Apps help users to grow followers organically by creating genuine content, joining groups, and actively participating in conversations. Additionally, there are tools like livestreams and clapbacks that make it easier to build a deeper and loyal connection with their audience.
You can earn money through gifts that you collect during interaction with the audience in livestreams. You can restrict some content by making other content subscription-based.
Who doesn’t know about TikTok? It is the most popular platform for short-form videos. It boasts a massive audience and provides powerful editing tools to enhance the appeal of its content. TikTok offers a strong algorithm, but now it has become more commercialised
It is great for creators who are already using Instagram. Because creators can post stories, regular posts, reels, and even go live, all from a single platform: Instagram.
YouTube shorts and live have gained immense popularity over the years. Creators can earn handsomely through ads and fan memberships.
Triller is similar to a TikTok platform, but with a strong focus on music-based content and AI-powered editing tools. It’s ideal for users who prefer creating content with full songs and more polished editing.
Rumble is a perfect platform for those creators who value the principle of free expression, especially when discussing political, social, and substantive issues.
Bigo Live is also a social live-streaming app, and is used by creators to connect with a global audience. It allows earning income from digital content by virtual gifting.
Dubsmash was merged with Reddit in 2020. It is mainly popular for dance and lip-sync videos.
Clapper offers numerous ways to earn:
Additional Tips to Earn More:
In today’s digital era, social media is not just for sharing selfies. It has become a platform that helps you build a successful business in no time. Here’s why investing in social media app development is a smart move for businesses
Businesses don’t need middlemen any longer to connect with their customers. They can interact with their customers in real time using social media platforms. This instant communication in the form of chat, comments, and notifications builds a relationship of trust and loyalty between customers and businesses.
No matter how good your product is, without enough awareness and visibility, it will not survive in the market long-term. But social media apps can help businesses to enhance brand visibility and become the customers’ top pick in a much shorter time
Social Media Apps keep a record of customers’ data that businesses can use to keep their brand relevant by improving products, services, and market strategies.
Social media not only helps in establishing a trustworthy brand reputation but also offers lucrative opportunities for businesses to generate revenue in various ways
If you develop your own social app, that means you have complete authority to shape your brand’s landscape, control user experience, and define how your brand is seen and interacted with. You can also launch new features based on customer needs. Over and above that, users invested in your platform are less likely to switch to competitors
Social Apps help businesses to create a space where your users or customers feel more connected, valued, and engaged, not only with your brand but also with each other. This leads to repeat customers who, in all honesty, support and promote your brand. Additionally, customers’ ideas, reviews, and stories help your brand grow organically.
If you invest in a scalable app, then your app can be updated as per user growth and needs smoothly without breaking or slowing down. You can add new features based on feedback and market trends to be one step ahead of your rivals
To build a social media app like Clapper, you should opt for a tech stack that can handle video processing, user interactions, real-time features, and growable backend services.
Here’s the recommended tech stack for an app like Clapper:
| Category | Technology |
| Fronted | Reactive Native, Swift (IOS), Kotlin (Android) |
| Backend | Node.js, Django/Flask, Go, Java (Spring Boot) |
| Video Integration | Ffmpeg, Mux, Agora.io, Twilio Vedio |
| Framework | Express.js, Django REST Framework |
| Real-time Features | Socket, IO, Firebase Realtime DB, WebRTC |
| Databases | PostgreSQL, MongoDB, Redis |
| Cloud Services | AWS, Google Cloud, Azure |
| Storage/CDN | AWS S3, CloudFront, Firebase Storage |
| Authentication | OAuth 2.0, Firebase Auth, JWT |
| CI/CD and DevOps | GitHub Actions, Jenkins, Docker |
| Monitoring | Mixpanel, Amplitude, Sentry, New Relic |
| Payments | Stripe, Razorpay, Apple/Google Pay |
| Notifications | Firebase Cloud Messaging (FCM), OneSignal |
To build an app like a clapper or equivalent to TikTok, you should prioritize free speech, community engagement, and monetization methods for creators. You need to consider it from both a technical and business perspective. Key steps you need to build an app like Clapper:
Proper research is a first step in the development process, as it helps you draw more comprehensive conclusions about the development of video like Clapper, like how they operate and what features you need to include in your app to stand out among your competitors.
In the second stage, you have to decide on the essential functions that not only make your app unique and useful but also enhance the user experience. This helps avoid wasteful spending and time on features users might not need initially. You can plan to add more features based on the performance of your app
For a video social app like Clapper, UI/UX design is the bridge between powerful features and real app users. If UI/UX is complex, even the best tech won’t be enough to retain users. So, focus on a simple and attractive design for UI to make users stay and explore the app easily.
Also, if your app’s core is content creation and consumption, then focus on creating a UX design that breaks down complex actions into simple and understandable steps.
Building an MVP not only helps you save time and money, but also helps you learn what works and what doesn’t for the project. It lowers the risk of building a full app that no one wants or uses.
As we already know, Clapper’s audience is mostly creators who want to earn from their content. Giving creators tools to monetize their content through tips, subscriptions, and gifts helps grow your user base through their loyal followers.
Testing means ensuring your app is stable and performs well before launching on the app stores. App testing not only helps avoid app rejection due to crashes, bugs, or missing features, but also helps save time and resources in the long run. It protects your app’s reputation and improves user satisfaction from day one.
When you release your app on the App Store, make sure to actively gather early feedback from users. This way, you can find and address issues early, improve the user experience, and build a loyal user base right from the beginning. Later, you can scale or add new features based on user requirement and performance of the app.
The must-have functions to build a short video app like Clapper:
User Registration: Users can sign up/log in with email, phone, or social accounts. They also get OTP and an email link to validate their authentication
User Profile: This feature shows the user profile picture, username, bio, and follow/follower counts
Video Recording and Upload: Users can record video of up to 15 seconds to 3 minutes in the app. They can also upload pics from their device and use editing tools like trim, filter, and music as per their preference.
Video Feed (for you/following): helps users to watch videos in a scrollable, full-screen format. It’s an essential feature to balance content discovery (for you) with loyalty to creators(following).
Engagement Tools:
These help creators to get feedback, growth, and income.
Explore and search: This is used for searching videos, users, and hashtags
Push Notifications: This feature helps notify about new followers, likes/comments, mentions, or video interactions
Basic Moderation:
The Cost may vary depending on your scope, region, and development strategy.
| Level of the app | Estimated Cost |
| Basic Version (MVP) | $30000 to $70000 |
| Full-featured app (like Clapper) | $100000 to $300000 or more |
It is no secret that social media is booming and continues to grow rapidly, transforming how people connect and consume content every day. If you invest in clapper-style video means playing your cards right at the right time to enter a fast-growing, high-engagement market with room for innovation. With the right niche focus and user engagement strategy, a clapper-style platform can grow rapidly, and so can its earning potential.
Ans: IT mostly depends on the developing team and the complexity of features
MVP: 3 to 6 months
Full-featured App: 8 to 12 months or more.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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