Here’s What You Can Do to Avoid A/B Testing Mistakes

A/B testing is the proven remedy for ailments likely to affect our websites or applications. The launch can’t be scheduled unless the application or website has undergone a series of A/B testing.

It can be referred to as the necessary dose that a website or an app requires before it goes live. Not to forget the fact- that every app has a goal for which it has been developed. Considering the same purpose, businesses are focused on generating more traffic and converting them into customers.

A/B testing comes in the picture here, which is popularly known as split testing. In this case, two versions of the same app or web page are created to determine what performs better. It’s a complex yet effective tool to get the task done. The complexity level is so high that sometimes experts in this domain tend to commit mistakes.

Here, we’ll address some of the common mistakes made (even by expert quality analysts) along with their possible solutions.

Quick testing

One of the biggest mistakes newbies tend to make is testing too quickly without focusing on aspects separately. With an urge to gain insights into what exactly matters, testers often adopt a faster and quicker method where crucial components get unnoticed.

Thus, you won’t be able to make out what exactly increased or decreased the CTR or profits.

Remedy– Following a systematic approach can be a savior here. Taking every component individually is crucial. By systematic approach, we mean, analyze in detail the user behavior, identify problems, find solutions and improve.

Ending tests too early

In an effort to prove what version of the app or website is better than the other, testers generally end tests way too early. Reaching a statistical significance of just above 50% isn’t enough to call it a day rather the percentage attained should be greater than 95%.

You need to be 100% sure before you declare a winner. Short-term goals fade quickly while a prudent strategy or plan remains for life.

Read also: Significance of A/B Testing for Web Developers

Remedy– Before taking a call on who the winner is, you need to have a clear evidence or, technically saying, a statistical significance of around 95%. Continue tests until this stage is reached.

Early give-up

It often happens that tests fail due to inaccurate or conclusive results. It makes the testing team believe that the particular case requires a major update and hence, they conclude the testing process. But, early test fail doesn’t always imply a mistake; it may be extremely useful at times. Just because one headline test failed you cannot halt the testing process.

Remedy– There are several ways to improve a certain error and enhance the conversion rates. You need to encounter the possible ways to improve and grow. In short, you need to be on your toes every time and keep exploring for the best alternative.

Focusing on false aspects

Testers often find themselves in the midst of nowhere after a series of tests already performed. This is because the focus wasn’t on the correct aspects. Taking a step forward with too many assumptions and wavered goals can lead to such situations. The data gathered after a series of tests is of no use if the first step taken wasn’t in the right direction.

Remedy– It’s important for you, as a tester, to start well and focus on required aspects rather than revolving around a bunch of assumptions, which carry the least importance. Start wisely, go slow and believe in what you are doing.

Final Words

Hope the above -mentioned common mistakes and their solutions can help you take your business to the next level. A/B testing isn’t an encrypted set of code that you can’t deal with. It requires your patience, focus, determination and ’never quit’ attitude. We, at Konstant Infosolutions, perform a rigorous testing /beta testing before launching the website and submitting client’s app to the app store.