When you are in hospitality industry your responsibility to make people happy and serve them with delight gets bigger. Of any industry vertical or business niche you think about, being into a people’s business, restauranteurs and hotel operators have the most responsibility to care about the human factor.
With mobile technology growing to serve users and businesses with ever higher utility and value with advanced functional and communication-based offerings, it is becoming important for restaurants to keep up the pace with the latest.
If as a restaurant business you already have an app that allows customers to avail different services – like table booking, ordering, payment, deals and more – it still has a lot to upgrade with and offer to be called smart. Now, when you call any app smart, you are essentially adding automation and intelligence to it. And most of it is about making your services more contextual and resourceful with user needs, raking in the latest smart technologies you have around.
Referring to the latest mobile app development scenario, you have a few players to help you out getting upgraded to a smart restaurant and you should be among the frontrunners to apply this and gain the first mover advantage in your territory.
Here, you need to first chalk out your feature preferences and ideas of upgradations taking help of an expert from the field. If you have a technical background and already know how things are approached and executed, you can yourself come up with your smart app plan. For development you can hire a mobile app developer to help you get things in shape dedicatedly working on your project. This can be done by engaging a development team that can drive the entire project working for you from their own development facility remotely offering you end-to-end solution. This is better for you if you want things to be managed and facilitated by someone expert at it. Also, if you can afford more cost you can hire experts at your facility and enjoy more control and supervision over the process.
In all the cases, you need to make sure that the mobile app developer is trained enough in allowing you to build smart restaurant app and can offer you the support you need for maintaining and upgrading it further. You can achieve better results with the development partner who has similar experience in the past and has worked on advanced features serving a business like you.
With a new smart app for your restaurant you can allow your users to interact with your business dynamically by offering them highly responsive and intuitive interface to connect with your services. Along with the technologically-assisted advanced services, everything from referring to your menu, to order and payment, can be made seamlessly easy and flawlessly engaging. Everything your users do through your smart restaurant app can be tracked and put into records without any additional efforts. Which can be further used to read and analyze customer behavior and market trends to be all prepared to serve them better with time.
This can be best done by placing beacon devices in your restaurant. These are the automatic sensors that work in combination with the app installed on user phone and controlled through your system, to go automated and digital in your operations and offerings.
You can offer them a better way to engage with your services by offering them Touchscreen Food Vending System and automated POS to automatically place orders and consume services. On the top of that, table booking, billing, payment and review system gets more streamlined and flawless.
Apart from this, the user and market trend analysis done by your smart app allows you to run your Customer Engagement Campaigns more effectively and put up with smarter customer acquisition and retention strategy.
Also, integrating technologies like iBeacon and Eddystone Beacon, restaurant aggregators like Zomato and Food Panda can allow your users to avail proximity marketing solutions. All you need to do to avail benefits from this is integrate the required SDK into your app.
There are many cost options you can go with for smart restaurant app development services. But it can be best provided by a mobile app developer having access to latest tools and resources and has enough experience of providing advanced mobile app development solutions in the domain.
Further, it also depends on the market size you have to cater and the frequency and volume of services to be offered to users. As these will have an impact on how secure, strong and fast your app needs to be, and this will have an overall impact on the practicing efficiency and value propositions of your app.
Now, as discussed if you go with an ideal match, a restaurant app with all essential features should cost you around $30,000 to $40,000. This includes an end-to-end development solution that is well-backed by deployment services and a free support term. Many businesses even go on to provide consultancy on added cost to help you as a new business with intrinsic needs. It should cost you $5,000 more for pre-development research and facilitation services for your restaurant app solution.
Now, this cost may vary depending on the consultancy firm (based on factors like the country of origin and years of experience) you choose to go with and the type of engagement model you have chosen. So, you can take a bracket of $10,000 on both sides to get that cost. Also, there should be some additional cost if you ask the company to arrange the supporting hardware for you. So, this range could vary within a price bracket of $25,000 to $55,000.
In case if you already have a solution built and want to upgrade or convert it to a smart restaurant app, the cost should only include the modules and features that are added to the existing app. On the top of which it should involve efforts to establish compliance for the app, referring to the new product upgrades, improved resources and latest development guidelines.
Just like every vertical, restaurants are growing at a fast pace by embracing latest value propositions and bringing in new possibilities through the advanced mobile app technology. If you are too looking to keep the pace up with the user demand you need to get in sync with the latest technology favorites through smart restaurant app development. This investment should bring you all the value and veracity that should pay you back exponentially, just like it is doing to the innovators and leaders in the domain.
A marketing graduate, a deemed strategist, a sure geek - Tushar is a fine blender of the art and science of writing. When it comes to tune up content with commerce, he knows the trick. For him, if words don’t make you think and beat, they are not worth your time. A crazy foodie, an unfailing jogger – that’s him off the desk!
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