The pertinacity of the Internet in the last decade has made businesses realize that their ties are increasingly being forged online rather than in the boardroom. People have been using various types of social media apps to connect online rather than just sticking to most used social media like Facebook, Whatsapp, Pinterest, Instagram, Youtube, Snapchat or Twitter.
Take 1: One of the most popular things to do in the current scenario is to demonize social media platforms and companies. After all, they are all distractions. These platforms have been putrefying our brains. Although such a black-and-white view of social media and similar technologies tend to become what we make them be; their effect depends on our use.
Take 2: For some, it is enjoyable to find their family and friends on platforms like Instagram and Facebook and they as well learn a lot through watching videos on YouTube. Social Media platforms also help some to make their written work reach out to a new audience. This has helped people improve their lives and build better products.
Take 3: So what do you do when you get up in the morning? A: “Well, I turn my alarm off on my phone and usually scroll through the news, then check my email, indulge in quick social media notifications, take a quick shower and then I’m right to work with my coffee brewing.”
The answer lies right there. The essence of social media often makes us indulge in not-so-important news and updates, thus littering our schedule. This is somehow skeptical to the topic of the current discussion. This concern got me curious to understand more….
If we think back to the times before we had most popular social media 2020 like Facebook, WhatsApp, Twitter, Instagram, Zoom or Snapchat etc., those were the times when days weren’t regulated by how many notification alerts we had, or how many posts we liked or shared before even we got out of our bed. Our smart-phones make so many things accessible that even if we close our eyes anything is bound to happen. Current events and happenings around us, globally, unfold at a rate we will never be able to control, no matter our eyes are closed or open.
Grouping of social networks according to subject matter might turn out to seem overwhelming—and sometimes utterly distracting and additionally, Wikipedia has already jotted all the necessary details. Most of us have, at some point in life, thought of planning a get-together, but for some reason or another, it just becomes too complicated. Right from finding the right day and time, to coming up with a fund new activity, deciding a convenient location, number of guests, there is a lot that goes into even the smallest of organizations.
Social Media Channels are being used today for a variety of purposes:
Various types of social media apps are prevalent, catering to various age groups, business requirements and demographics:
Essential steps that must be followed to create a social media app:
When we start developing a social media app for Android and iOS, we need to consider these points and offer to arrange the news feed that best fits the specificity of social media apps.
Besides these,
Social Media Platforms do not require the content to be unique as copy-paste or sharing it from other resources is also counted as user-generated content because sharing other people’s thoughts is also a form of self-expression. Users make use of Twitter to post links and access content created by other people. It also contains breaking news or instant information that needs quick attention.
Content posted by users can always drive engagement – when a user posts something, they always lure to be rewarded for it. It may be alike, a heart, applause, a level upgrade, a badge or any other thing. One amazing thing about the self-esteem type of content is that it gives immediate value regardless of your app’s community size.
Content should always offer some sort of interaction to engage and retain users. Such interactions include reviews, comments, ratings, highlights, shares and likes. A user always gets a push notification prompting them to open the app and react to it.
Connections can be content-based – users are responsible for building connections by sharing and interacting with content. Users can be of various types: Explorers – Those who like to discover content, Talker – Those who love talking, Admirer – Those who like everything they see, Searchers – Those who look for some specific content.
Additionally, communities and public groups who wish to be part of the social organizations need to connect via some online medium, share their likes and dislikes.
People follow events and social networks to connect. Address, search and recommendations, multi-lingual support, messaging, added value content can be amongst other features that may add to generic income.
Relevant tech-stack/must-have skills in a Magento/Wordpress Developer to create a social media app should be:
Admin Panel: Creating an admin panel in a social media app is important to support the app’s users. It stores related user’s history, personal data and payments. This can be implemented by adding entity management features to offer some control over user-generated content. A statistics page with integrated analytics can be implemented by making use of third-party analytics systems like Mixpanel or Google Analytics.
It is best to start any project from an MVP. This will help you evaluate whether your idea meets the demand of the target audience.
This MVP can later be coordinated with the marketing efforts. This can ultimately become a great tool for lead generation and help in getting touch with the needed audience.
A simple social media app would likely cost around: $40,000. It must feature standard UI components, simple features like an email subscription, social login, calendar, No API integration and no backend.
A moderate social media app development would cost around $80,000. It must feature custom UI, payment features, API integration, adaptation for headsets and tablets and backend server.
A basic social media app can help in hitting the target audience straight. It might become a direct and easy channel for the promotion of a business, certain products, brand, services etc. It also gives an exclusive opportunity to the brand enthusiasts and like-minded people to come together, share their ideas and become a community platform.
Sign up, Personal profile, Private messages, Post feature, Feed, Search, Comment feature, and creating Groups are the few most important features to be included in a basic social media app. The cost to create an MVP lies somewhere around $22,000 and includes UI/UX design. A comprehensive social media app with additional features and services might cost up to $45,000-$115000 with UI/UX design, custom development, project management, quality assurance, and business analysis. Reach out to us for details.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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