Google, at its annual keynote this year, declared that it was shifting from its long-pursued mobile-first strategy to an AI-first strategy. A similar shift was witnessed in Microsoft’s annual report as well. So, if the track record of these tech titans for innovation and industry leadership indicate anything, it is almost certain that an AI wave is here to sweep the entire tech-space as we know it.
From DNA sequencing to microprocessor chips, Artificial Intelligence has already found application in all sorts of domains but the one that’s most immediate and has already started to take shape is in the form of customer engagement.
Since AI and machine learning are now spread across all verticals of technology, even the most casual users of the internet must have experienced it at one point or another. From eCommerce to social media to customer support and beyond, there is arguably no industry that doesn’t reek of AI. Moreover, since most of the digital engagement now happens through mobile devices, app development services are also aggressively moving forward to incorporate such new technologies to enhance customer experience at each successive level.
Not many people realize that the majority of engagement on the Internet is now driven by AI agents. The two most popular stops where people spend most of their time are social media and eCommerce, both of which are known to extensively use AI to study and shape their customer’s behavior.
All the feeds people see on social media are curated and ranked based on their past behavior and the way their like-minded people respond. This drastically improves the time users spend on such networks and leave with a much better experience.
eCommerce development also applies this in a similar fashion. Every recommendation and even prices that customers see are derived after a complex neural network practice. This is helpful on both the levels- for customers as they get exactly what they need, sometimes even before they realize, and for business owners, it helps drive the sales.
Almost every smartphone now comes with an AI-enabled assistant on board. They can recognize your voice, can offer you specific routes based on your daily habits, can translate languages on-the-fly, and most importantly, when you ask something, offer answers uniquely suited for you. This new, friendly, and productive version have helped in taking AI-adoption to the next-level. As far as AI and machine learning (ML) go, the more people use it, the better experience it churns out every subsequent time.
Customer support is one of the most dreaded aspects concerning to both the businesses as well as the customers. While businesses have to devise immaculate strategies and pour in a large amount of time and resources to keep their customers happy, customers on the other hand, simply hate contacting customer support.
AI bots are now starting to change that landscape. Since they can process information much faster than their human counterparts, a customer never has to be put on hold. They can also process multiple queries at a time and are excellent at fact-based support. All of this means that the customers are served faster and with higher accuracy- something that cuts costs on the business side and improves satisfaction among the customers.
As mentioned earlier, since most of the customer engagement now originates from mobile devices, all of these transformations are driven through mobile app development. And being one of the premium mobile app developers in India, we can say with confidence that every app in the future is bound to have an AI component to serve their customers in one way or another. If your app doesn’t have one, you are missing out something very important.
So, if you are looking to incorporate such capabilities into your app or have any other creative ideas to serve customers through AI, contact us now to talk the real business.
Mrityunjay is a content developer at Konstant Infosolutions- a leading mobile app development firm that caters to enterprises of all scales and industries with cutting-edge tech solutions. Being an engineer by education, a reader by passion, and a writer by profession, he finds no topic truly boring, yet nothing seems to content his craving as well- an essence he leaves in everything he writes.
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