Despite the dominance of mobile apps in the market, we see new business websites entering the online industry each year. Each of us knows how important is to have an online presence today, and the first step in this digital panorama is to have a website designed for your business.
In fact, this is the foremost way audience across the globe can know about your company, products and services.
Say you have a brilliant online business idea; the next important step is to proceed with it. What to consider before starting a website?
This is a concern that comes over again when a company starts its website. Newbies in the industry want to know the must-haves and current trends to get ahead of their competitors.
Websites are the digital face for businesses and the first point of contact with potential customers. Every 7 in 10 shoppers do a thorough research online before buying anything. Variety of styles, price comparisons, availability with multiple vendors, top marketers selling that product, brand value and many other parameters are looked up on the web, and your website is likely to be found in this search.
If you do not have the right expertise to develop a website, you can hire a web development company to do it for you. Konstant Infosolutions can be a perfect choice as the company has a dedicated team of web developers and designers with relevant prowess and an extensive work experience of more than 13 years.
Because they haven’t really taken it seriously. Most small and medium-sized businesses have to struggle hard to make a place in the industry.
Even after investing too much money, time and efforts in marketing strategies like SEO, advertising, Pay-per-click (PPC), social media channels, businesses find it difficult to get identified by consumers. While they keep blaming their marketing methods and are busy finding what’s wrong, enterprises actually forget that the most likely reason of no leads is a bad website.
A poor design, odd navigation, slow page load times, complicated and lengthy checkout process will prevent visitors from making a purchase and send them away to your competitors.
Hire a web development company
If you really want to qualify this race, you have to be confident of what your website looks like. As mentioned above, the first step is to get it built by an expert. Remember you only know what you do best, so don’t try mixing jobs. If you are an expert in providing quality products and services in your field, it doesn’t mean you can develop your website. Don’t neglect the design and functionality of your website in order to perform well. Approach the right website development company for getting it built.
Want Money from Your Website?
Secondly, it is important to understand that a business website doesn’t only mean getting orders from your website. Once developed, you have to monetize your website in other ways external to eCommerce. A large number of established brands rely on ad revenues and affiliate marketing for pulling traffic to their website. You have to wisely decide where you can publish these ads to have maximum benefit and best results.
For example, the content of your ad must be accurate and contain the keywords that the audience looks for and are top in the search engine. Talk about the purpose of that page and explain what it really contains.
Pick any of your favorite brand website, and you will see a ‘Blog’ section available.
A primary advantage of blogging is that your website provides knowledge to visitors and customers. It is a way of growing interaction and communication between you and customers. An interesting-to-read blog can receive 70% more leads than what other channels bring to you. Further, through a blog, you can be available to the audience 24*7. Keep updating it every day with new posts, engaging presentations, ebooks, white papers that are in line with the taste and thoughts of your readers and consumers. Talk business through videos and animated content.
Evidently, businesses that share interesting, rich and consistent content on their website generate more traffic, more revenue and more conversions.
Provide relevant, top website internal links in your blogs and article content. This association enhances authenticity and user’s trust in your brand.
By far, the most modern, easy and fastest way to manage all the content published on your website is to make use of Content Management System (CMS). This allows the website owners to add, edit and modify image, videos and content on their website anytime without any technical expertise. Some of the most popular CMS are WordPress, Drupal, Joomla.
It’s like: ‘just add content’ hassle-free in minimum time.
One of the top ways of doing business online is making a presence on social media channels. In the initial days, you have to do a lot of branding on Facebook, Twitter, Pinterest, LinkedIn, Google+. Make personal interactions with customers via social media. Request them to visit your website, like your page, post comments, send them promotional messages and alike. Create separate pages to add on each of these platforms (keeping in mind what suits best to what platform).
Further, put social media share buttons at the bottom/top of each page of your website.
You and your business are a part of the ever-evolving technology. Make sure that you update, improve and maintain your site on weekly or monthly basis. Know what your target audience expects out of your services. The website has to quickly adapt to technology and other relevant changes in the industry.
Additionally, there are other features that you can include on your website like live chat support, FAQ Manager, comments feature and several more.
Don’t forget, through a business website, you are making a digital portrayal of your company be seen to the whole world. At last, don’t just dive into promotions, make proper plans and strategies to reveal your online identity. Also remember, what website design looks good for one business may not necessarily suit the other.
So play smart and get involved into the design and development process by suggesting ideas to the company responsible for developing your website.
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Heena Banga is a Senior Content Developer at Konstant Infosolutions- a globally recognized mobile application development company. She leads marketing and growth initiatives at the company using a mix of technical and business content tactics. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog, ducttapemarketing, PAYMILL blog. She hopes to enjoy a business conversation onboard a commercial space flight someday. Her ultimate goal is to combine business and writing and go into Advertising.
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