The question of which operating system to target continues to haunt the business owners. Which OS is being loved by the audience around the world or what functionality comes with which OS are some of the questions that remain unanswered. In order to make the scenario clear we present you with a list of trends and a bunch of insights that’ll help you take better decisions.
It’s not just the development aspect that we’ll point here in our article but we’ll also throw light on other qualitative and quantitative aspects, which are important as far as business proceedings are concerned.
Following are some of the insights that demand attention,
Among the two most popular operating systems, iOS and Android, the latter registered a market share of 86.2% last year, which clearly indicates its dominance in the society. Android has always looked to target the masses and emerging markets offering them enticing schemes and deals in addition to a variety of device and price options.
While on the other side, Apple has maintained its loyal clientele, which majorly constitutes audience residing in established markets with relatively higher spending capacity. According to a research, iOS users spend 2.5 times more on combined, apps and in-app purchases as compared to Android users. Asia contributes the max of 5.9% share to the total share of paying users in the world.
Some more crucial stats, which you need to consider include the following,
After an extensive research, it has been observed that Android users are inclined towards utility apps likes schedulers, launchers, performance boosters, anti-virus, battery enhancers and alike while iOS users are addicted to mobile shopping. Android users are willing to spend 5 times more than iOS users for utility services.
Developing a mobile app that is bug-free, stable and reliable is the main objective for any mobile app development agency, be it Android or iOS, this remains the main concern. With technology upgrades happening at regular intervals, at times it becomes difficult for developers to get used to the change. But, as per the saying, the show must go on and it does get going.
However, there are times when developers find it tough to adopt the change but in the end, they manage to overcome the challenge and build a unique product without any glitches.
According to a research, Android developers require more time to build an app than iOS developers as they need to write roughly 40% more code, which means the time consumed in making a functional and a desirable Android app is 28% more than what is required in building an iOS app.
Contributing to the time-consuming process is the slow Android emulators and device fragmentation as there are roughly 1,300 Android-powered gadgets in the world, which require a hell lot of time to check, debug and release a stable version.
Read also: Mobile App Development Trends That’ll Continue to Rule in 2017
Post-release trends continue to favor Android developers as the post-release and marketing process is way too easier and smoother than the development phase. It is quite easier to get published on the Google Play Store with cheap app store functionalities and features. While for Apple, the process is a bit irksome.
Apple experts review each app manually and if any of those don’t comply with their standards or guidelines, they are more than happy to reject them. Hence, a special effort is needed to get published on the App Store.
This new year both, iOS and Android have their own plans to excel and cement their places in the hearts of people. Google with Android Instant Apps while the Apple with iMessage Apps will continue to heat up the mobile battlefield.
Android Instant Apps has been introduced by Google to revolutionize the app experience for users who don’t have the app installed on their smart devices. They can just follow the link from the search engine in the browser to feel the app-like interface. Notably, Instant Apps are not separate entities but share the same app code, APIs and functions. It is basically a modern feature that plays only the called feature on the screen without the complete app download.
iMessage Apps introduced by Apple last year was aimed to bring back users back to the conventional ground lost to other prominent messaging platforms like Whatsapp, Viber and Facebook Messenger. The iMessage marketplace is reported to have more than 400 apps and over 1,250 stickers.
Each platform has its advantages and limitations, hence it requires guidance from a professional app development agency India, which can advise you on aspects of best platform according to your business, development costs, resources required, feasible options and a lot more.
If you already have an idea in mind, then feel free to get in touch with our experts for guidance. We’ll be glad to assist you.
An IT Engineer, a Digital Marketer and a Content Marketing Specialist, Sahil Miglani enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Konstant Infosolutions. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends. Besides this, Sahil is a sports appreciator, a Sachin Tendulkar fan and a keen follower of cricket. He also has a flair for writing sports content. He lives with the belief that his hobbies have turned into his profession, no wonder he is writing wonders.
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