It’s not like Mobile applications, web apps or websites made for big organizations only. Don’t make the wrong perception that only big enterprises with enormous functionalities and varied clients can build an app and get benefited. A January 2016 article on Entrepreneur said that “Smartphone apps have become too important marketing tool for small business owners to do without.”
Just divert your focus on some facts that there are already 2.6 Billion mobile users while growth has anticipated with a sky-high rate that is 9.2 Billion mobile users will be there in the matured market till 2020, considering all of them installing apps without fail. Additionally, 80% of mobile data traffic will be from smartphones by the end of 2020. Among those who are already using mobiles are stated to check their phones on an average 85 times a day.
We’re dealing in the age of competition, where to win the championship you need to have an advantage over competitors. Don’t let you competitors come forth and compete you, rather initiate for mobile app development and dive into the competition with your own competitive advantage. For the knockoff start to your local business you need to forge an app strategy.
App Strategy – Getting started with the development cycle of your app, first build a robust app strategy – a perfect art to subdue your competitors without fighting. App strategy is nothing but just an idea of interaction with your customers. You need to put yourself in your user’s shoes and design an approach that how your customers experience about the application when they start using it. Just to develop an app is not enough, dig out the user requirements in respect to your business, see what functionalities needed to design to make an app compatible with the nature of your local business.
A mobile strategy is the exact out frame in which you projected your app to build and design the functions. This move acts as a blueprint of an app that will show to the ideas you need to ground during a development cycle.
Social Media is an essential part – Users are very much active on social platforms to share their ideas and thoughts with friends and family. Link your app to your social media sites to spread the work of your local business and add an essential element in the user experience. A business with social media presence can open up the ways for direct interactions with customers. It has been accounted that over 62 percent of B2B company reporting effectiveness on their social media outlets.
Create an awe aspiring User Experience – Now comes how an exceptionally creative and extremely interactive user experience can give you a competitive advantage to stand out of the crowd. Attractive and good experience always keep your user’s attention stick to your site. Design the layout and navigation or site by understanding the requirements and behavior of your visitors. Devoting the time and money in making of excellent mobile app design will automatically improve your customer experience. This whole game is for pleasing clients and meets their needs, and the more users are happy to experience the more, it will add value to your business. Hence, the experience will give your business the edge over your competitors.
Developing source – Analyzing all the things, here comes a point for every big and small organization that from where to develop the mobile application for business? You left with two options, whether to develop in-house or outsource the developmental task.
In-house app development process is a feasible option for big organizations only as they can afford to do so. It is a more efficient way for developing mobile apps, where they need manpower for a long term development cycle and ongoing maintenance. Although, some of the big organizations don’t like to go for in-house development, so either they split or outsource the whole process of app development to the third party.
Outsourcing app development is the best choice for local businesses or small organizations or the enterprises with less technical knowledge. Outsourcing mobile application development is the cost-effective and time-saving option for local business houses, so they can better concentrate on their core activities and promotional strategies. By handling the coding part of the third party, app development company can help you to win over your competitors.
The mobile app technology can reinvent the operations of your business entirely in a new concept, more approachable and more useful. Developing a mobile application for your business is the next best decision you’re taking to create a more flexible frame and a better way of control and managing the enterprise process.
For the advancement of your business and winning against competitors, your market segment should be highly targeted and flexible enough, which is possible by embracing mobile applications in your enterprises. Mobile applications are competent sufficient to make your business a long-term profitable unit by creating value for customers, and this perk of the mobile app will not only give you an edge over the competition but also increase the exposure to existing and potential customers. Through your app, your customers get the way of interacting with your products or services and can spread them over social media platforms.
Developing a mobile application for your business is like applying the latest trend of technology to your local business. Excellent, flexible, functional and high-quality mobile apps will always give you an edge over your competitors. Konstant Infosolutions and the team have that expertise in developing and designing a mobile app and making the best strategy that can get you stand out of the crowd. Their talent will let you free from development and maintenance of mobile app to get you on the road to provide value to your business and your customers as well.
Similar Post:
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
Or send us an email at: [email protected]
