If you are starting with an eCommerce website or already have one, this list of websites that fall under the top 1,000 sites (as per Alexa) will help you adopt the best practices to improve your traffic and conversions.
Let’s see what Amazon, Walmart, eBay, Zappos and many other brands do for building an exemplary image in user’s minds and encourage them to make a purchase.
Amazon
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, Founder of Amazon.com
The largest internet-based retailer, Amazon have got almost everything right in place, which is why it has the highest traffic among all eCommerce players across the globe. There are hardly any millennials who haven’t shopped from Amazon until now.
One of the best things about Amazon website is the level of personalization it provides to each customer differently. As soon as you use it for the first time, your activities are watched thoroughly and recorded in order to show you a personalized view of the items you may like tracked from your previous browsing history. And this process goes on whenever a customer signs in the next time.
So, for each customer, there is an entirely different Amazon. It also supports upselling and cross-selling showing the list of product bought by people who looked at the same products as you do, eventually inspiring them to check out those products.
Magento 2.0 will help you achieve this level of personalization as it uses customer’s data to generate information regarding what consumers like and preferably search.
We have an expert team of Certified Magento Developers for creating Magento powered and seamless websites for great UX.
eBay
“Guess what? The world changes. eBay has defined e-commerce.” – Meg Whitman, Former President and CEO of eBay
Well, this is a real truth. eBay brought an entirely new concept of listing and selling a variety of goods on one online platform. You won’t believe the most expensive eBay.com purchases ever has been a Gulfstream II Jet that sold for $4.9 million in 2001.
Not just one, eBay offers a lot of user-centric features for improving their buying experience. One, the website provides an option of Geo Targeting, which in the first place tells the customer whether the product they are interested in are available in their location or not.
Secondly, it allows you to leave a message for the seller for color options or any other query you want to ask the seller before buying. Thirdly, eBay website also prompts a message to buyers at the checkout page, saying that another user may buy it until you complete the checkout (as shown in the below image).
You can also make it easy for consumers by displaying helpful messages at each step or whenever it is required. Think out-of-the-box to make it convenient and quick experience for users.
Zappos
“At Zappos.com, we decided a long time ago that we didn’t want our brand to be just about shoes, or clothing, or even online retailing. We decided that we wanted to build our brand to be about the very best customer service and the very best customer experience.” – Tony Hsieh, CEO of Zappos
And this is the best Zappos does. On their website, they display different numbers and ways to reach out to their executives for any customer support. Available 24*7/365, the team at Zappos believes that the speed at which a customer receives an online purchase plays a very important role in how that customer thinks about shopping online again in the future.
The website, in fact, encourages its customers to talk to their customer executive via phone, email, live chat and also report any security issue. They also provide easy-to-comprehend manuals to help users get the information they need without having to interact with the executive.
So, being available to your customers as much and as easy as possible can brings a great deal of contentment. Introduce a live chat feature and keep updating your contact information on the website if there is a change. Also, invest in the content shown on the website in order to give answers to all customer queries before they have to make a call or email.
Walmart
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic” – Joel Anderson, Former President and CEO of the U.S. eCommerce arm of Wal-Mart Stores Inc.
Walmart provides an omnipresent search box on top of the homepage, which makes it really easy for consumers to anytime search for anything throughout the website. This search function is available on all pages including home, category or product page. Studies reveal that quick search leads to more conversions.
Search and menu bars must be the easiest and quickest elements present on an eCommerce website. Customers should not be troubled to find a search box on your website. It should be consistently present on each page.
Would you love to add some other names to this list? We’d love your comments here.
We can also help you develop a seamless, feature-rich eCommerce website and app for your business. Keeping up with latest trends, we commit to including a brilliant methodological approach on your website, delivering an outstanding customer/user experience.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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