The time is around again. With the arrival of the mild winter, begins the fun and frolic of the festival and celebrations, and the much-awaited holiday season. Halloween, Christmas, Thanksgiving, new year, every occasion is almost around. Indeed, the concluding months, November and December, are those times for which everyone waits all the year-round, and this is also considered to be the best times when the businesses take a boost. Holiday seasons are expected to bring new opportunities and revenues for the businesses, but only if the opportunity is utilized correctly. A number of people browse numerous travelling e-commerce website during this season to plan holidays as they provide an organized holiday package with less pain, but out of hundreds of e-commerce websites for travelling, to put your website into the lights of prominence and popularity is a big challenge.
Here are a few tips that can help you in determining whether your eCommerce store is ready for “holiday-season” or not. Take a look.
Give your website a “responsive” makeover. If it is not responsive, get it done soon. To make your website work efficiently on all the devices, a responsive website is extremely important. It not only is compatible with all the devices, like smart phones, iPhones, iPads, etc., but is also helpful in generating traffic, which otherwise you would have lost.
Even if you have a very popular app build for your business, try to cling with the option of getting it a responsive layout. The common outlook of the users is that they always browse the website prior to downloading any app.
The advertisements displayed on the websites during the holiday season are strong enough to distract the visitors. The deals, freebies, and discounts luring the holiday-seeker is a very common sight. On the other note, display advertising should be an integral part of the website to let the visitors search for the best deals and packages they are looking for. Along with very good quality content, adorn your ads with creative and slow moving GIF’s, and tasteful images to make it stand out from the other display advertisements. Spur the visitors with promotional codes providing discounts, or free gifts, or any other free offer to retain them with your business.
Since a large mass today is the part of some or the other social media platform, it is very necessary for you also to give your website a strong and sturdy social media presence. Social media do not provide the facility of direct sales, but cannot be neglected as well. However, it is believed that during holidays, the content shared on social media gains much prominence and reach. The contents and advertisement posted on these platforms must be appealing and innovative to catch the attention of the target audience. Strongly promoted posts on the social media platform can garner the expected sales and reach that you are looking for.
The number of e-mails that you send during holidays affects the sales largely. Therefore, send a louder number of e-mails at this relaxing time of the year. Try to keep the content of the e-mail more on a promotional side, and you can also sync the promotional calendar with the email. While creating the “creatives” for the email, make sure that the important message is highlighted tactfully, and is on the top of the email section. A compelling copy, strong call to action, and emphasized “creatives” will fetch you great results. Although, keep in mind to not be extremely pushy, rather emphasize the offer that the visitors can avail, and the details that why the customers should opt for your service or product.
The task does not end by just building and making your site live. The second important stage starts from there of performing the right promotional and marketing strategies for your website. A lot of efforts are required to market your website amongst your already existing and new clients and audience; hence a lot of creativity and innovation is required. Perform strong SEO or search engine optimization for your website, and to position it on a respectable rank on major search engines.
A mediator is required between you and your customer with the help of which they can perform easy payment actions. PayPal is the perfect payment gateway for those who have an efficient e-commerce website. But, it is mandatory for both the buyer and the seller to have a PayPal account. You can also accept payments via credit cards, debit cards, or net banking.
Konstant Infosolutions also has the greatest ability to develop cost-effective and resourceful eCommerce services to its clients. We design rich and effective eCommerce websites that can fetch our clients munificent profits. We use various developmental tools for creating an eCommerce website, like Magento, Open Cart, Zen Cart, Shopify, Drupal Ubercart, Amazon Web Store etc. However, Magento is considered to the most cost-effective open source tool amongst the others.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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