With the noticeable rise in multi-channel communication practices and growth of digital media, the way we connect with web resources and tune into online data is changing drastically. Videos are increasingly being used as a forum to connect with audiences and allow them more fluid and slicker choices to consume content and interact with digital resources. This trend is inducing and driving many possibilities around marketing and promotions and making businesses think video sharing more seriously.
Well, with this opportunity you may also see a lot of contest and mobbing rising up in this arena. And the spurring competition can make it a bit tough for you to decide on how to go about it. But if you build your app to effectively respond to the factors of value utilization and monetization, it should be working well in your favor and allow you to bring the best out of your video sharing app endeavor.
Here, the very first thing you need to do is attract more visitors to your website by promoting it through different sources. This will allow you to build a prominent user base for your app to contribute to the video traffic allowing you more churn rate and a better ROI.
For this, you need to promote the app through different channels and reach out more users with your marketing stints. While doing this, make sure you are targeting users to match up your app persona. Once you are done with this, you should engage your users with different reward programs, making them visit you more and keeping them retained for long.
Now, as you have enough traffic on your app, you should tap into advertising as your revenue stream, following these Ad Monetization measures:
Choose the ads that perfectly go with the theme and the idea of your app. For example, if your app deals in rentals, allow ads from different property channels. This will allow you a good click-through rate as you will be receiving audiences who can relate with those ads more likely as compared to ads from other domains.
Placing the ads right makes the most sense here. Deciding on where to place ads gets easy with tools like Crazyegg that shows you heatmaps and user activity levels on your app. However, as per experts, it’s always a safe move to go with the part just below the header as it has high potential to attract visitors at the first sight.
There are different in-app video ad platforms like AdColony, Vungle, PropellerAds to help you place high-quality advertisements allowing your users with interactive, buffer-free experience with in-app video ads – to ensure better user engagement and higher conversions on your app.
The ads placed on your app can be used to promote your product. Directed to a product landing page it can help you pitch your product/service and drive direct conversions. This can be further reinforced by associating those ads with festive campaigns and seasonal offers – making your ads captivate and intrigue the audiences to take impulsive and keen actions inducing more sales.
Incentivize your ads by partnering with sponsors and advertisers to offer your users with rewards. Here, the ads placed on your app are part of an incentive system which makes you earn a share of the revenue from the redeemed rewards.
Keeping these points in mind you can effectively monetize your video sharing app through ads, fetching in desired response in terms of engagement and conversions. Just stick to your theme and idea of Ad promotions to suit your app persona and keep it tracked for performance and you will be making the most of video sharing app monetization.
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A marketing graduate, a deemed strategist, a sure geek - Tushar is a fine blender of the art and science of writing. When it comes to tune up content with commerce, he knows the trick. For him, if words don’t make you think and beat, they are not worth your time. A crazy foodie, an unfailing jogger – that’s him off the desk!
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