Apps encourage shoppers to love brands and instead of shopping from their desktops, people are making more purchases time and again from their smartphones.
Seeing such a surge in mobile app downloads, comScore’s Vice President (who studied mobile shopping) said, “Mobile devices are driving demand, they can create an impulsive buying moment at any point in the day because they are with you all the time, right in your pocket.”
But, at the same time, it is important to note that not every retailer who developed a commerce app is earning profits. In fact, some of their apps are not even downloaded and if done, they are deleted within two or three days. Then what different is that Amazon, Zappos, Walmart, Groupon, Flipkart, eBay, Zappos, Etsy, Forever 21 are doing such that they are listed as most popular commerce/retail apps across the globe.
Surprisingly, the reason is that they haven’t forgotten the basic elements that consumers love in a mobile app. Since the competition is tough, most e-Tailers focus on bringing something extraordinary to the table, which is why they overlook the essentials. Consequently, the retailers fail to deliver base value as expected from a brand.
Ease of use, simplicity, convenience, 24*7 availability are primary reasons that have shifted user’s interest to mobile shopping, and mobile retailers should not forget that. There is simply no usage if you do not provide what the customers exactly want from your app. So, it’s very clear that if you want your retail app to give business- firstly, meet the requirements of customers and then add fancy look and offbeat features to your mobile application.
1. Simplified login: Seriously, signing up/ login are a headache many times. As a smart retailer, ensure that your users have to login only once to gain access to your app and browse anything and everything they need. For first-time users, make the sign-up process easy and fast only asking users to fill important (minimum) information.
2. Seamless Mobile Experience: Customers love to see consistency in your products when they are available at the store, on eCommerce website or mobile app. A consumer looks forward to a personalized shopping experience, which is well integrated across all your channels. They should be able to see the same products in-store, online and on their smartphone. Further, if a customer adds an item to the wishlist while browsing through desktop, he/she should be able to see it in mobile app cart too. Regardless of the shopping channel, consumers find it best to have a seamless, integrated mobile experience.
3. Give users extra discounts: One of the fundamental reasons of shifting from in-store purchases to website checkouts is the attractive deals and discounts. Let it be a reason for users to choose your retail app over others. Start offer campaigns for first-time app users, give extra 10-15% discounts (when purchased from the mobile app) on the same products what they saw on your website, provide cashback offers and reward points on minimum purchases.
4. Personalized customer experience: Though a cliché term in online marketing – personalized user experience is highly appreciated by users. It is one of the guaranteed ways to attract millennial shoppers and keep them hooked to your mobile application. Give users a curated experience from the start. Ask them about their likes and dislikes concerned to the products and services you sell, and then send them recommendations of new arrivals that suit their interests. Give them special discounts on their birthdays and anniversaries.
Go beyond- understand their shopping behavior, keep a track of their shopping history and send them push notifications of offers and discounts on their favorite products and services. Make use of consumer’s location to give them a more personalized experience. Once associated with your product, it is more than just shopping; users start feeling for your brand. Touch their hearts and make them feel special.
5. Easy and multiple payment options: The most important step for converting an order is the checkout process. Keep it simple and secure for customers so that they can complete a transaction easily. Apart from credit card, debit card and internet banking payments, include modern payment options in your app like Paypal, Apple Pay, Square and others. Consumers love quick shopping.
Make your app as easy and customer-friendly as you can. Use modern tools and frameworks like Magento, Drupal, Shopify in the development. Contact Konstant Infosolutions for brilliant eCommerce app development. We have a dedicated team of developers and designers for developing retail apps and use most modern technologies. If you have an app idea, get in touch with our experts today. You can have an outstanding mobile app developed for your business.
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Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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