Smartphones are driving massive traffic to online retail shopping. As per the annual report of IBM Commerce’s Black Friday 2015, 57.2 % online traffic has been tracked for online shopping via mobile devices. However, there are many other ways need to get revamp that will place mCommerce ahead of the game of eCommerce. Here is the list of some points that will help you to boost consumers’ mobile experience.
Loading time – Most of the mobile users do online shopping while they are on the move or sitting ideal. Mobile shoppers are very impatient particularly for apps as they can’t afford to devote the time in loading pages. The rise of shopping over mobile is propelling mCommerce apps to load in less time to provide quick and exceptional user experience.
As per the report of Kissmetrics, average mobile users wait for 6-10 seconds for a page to load. There’s proportionate of 1:7, which describes that if 1 seconds decrease in loading time, the 7% of conversion rate will increase. To apply this proportion rate in your mCommerce business, you need to do a regular test to lessen the loading time of each page of your app.
Keep the faith alive by providing better checkout process – One of major barrier in online shopping via mobile devices is the security level of an app. In the report of Barclays, 22.3% of total online shoppers over mobile are chosen not to shop with a mobile device just because they did not feel secure while shopping over mobile.
If you would like to build more trust you need to create better and secure payment process. Customers don’t feel safe while entering their credit or debit cards details while checking out, this step of online shopping creates a probability of losing customers. In a high quality and secure checkout process, you could provide an option of the mobile wallet so that the payment details would retrieve from it. These kind of payment options are simple to navigate, as easy as ABC, and take less loading time as well.
Join hands with social commerce – Users are more active over a social platform and if the users following you on social media, then consider yourself the fortunate one. You’ve got a big chance to convert the customers over such platforms. While social commerce is still heading on the slow pace but with the help of social sites you could give your clients the opportunity to click or tweet to buy for those who feel comfortable while doing so.
Tumblr, Flicker, Pinterest, Instagram kind of social sites already created their space in social commerce, as retailers realize the truth “Which is seen is sold.” They get an idea what visual appealing images could make an impact on customers.
This improvement considered as one of the best things for doing mobile marketing. As Business Insider reported that “mobile is growing faster than all the other digital advertising formats in the U.S.” You can spread your advertisements over social media, mailers, pop-up ads, etc., but responsible to mobile devices. In short, to spur your store’s mCommerce growth, invest in social commerce and mobile related marketing.
Digital Videos of Products – One of the report of Statista shows that in 2015, 107.1 million users were viewing mobile phone videos and these figures are expected to grow to more than 126.9 million in 2019. Through videos, you can reach wider customers. Digital ads and product videos are the best way to express, impress and attract the visitors like no other mediums.
Videos are the one of marketing strategies for live display of products and to increase direct sales conversations. Adding product or related videos to the products will increase the conversion rate of purchasing that particular product.
Ground Continuous Scrolling Design – Difficult navigation and reach to the different categories always hamper users for shopping online. Design your mCommerce site with continuous scrolling on category pages, which enable users to see all of the products or content of the same class page without clicking on all the items.
This design gives a better shopping experience to shoppers as when users scroll down the line for more products; it will erase the loading time of page to page. Grounding the design of continuous scrolling design to your mCommerce site will let your users swipe the products more quickly than they ever do, it will enhance their shopping experience.
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Call her "UD", A technical content crafter @ Konstant. Blend with profession & passion, finding her way in the tech world. Want to become a Voice and make some Noise on social media and her inquisitive nature brings her to this world. Love quiet moments as much as wild club nights of dancing. Always hope for the best and pray for the worst. In spare time, you couldn't find her because traveling is something she can't live without. Food Lover, Snow Hater & Life Liver.
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