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The car rentals segment contains vehicle rentals for private use that have been booked via a website or a mobile app. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. This segment takes into account time-based rental deals with upfront fixed costs from professional car rental services such as Enterprise, SIXT, Hertz, Hotwire and Budget, etc. This does not include carpools, chauffeur services, taxis or car-sharing offers with usage-based or quote based pricing models.
Car rental companies like Virtuo have their mission to make the process of renting a car as easy as hailing an Uber cab. In very simple terms, this implies that users sign up via a mobile app that also provides information on available vehicles on rent, taking payment and unlocking the vehicle. This approach has done away with all the lengthy queuing and form-filling that is often associated with car-rental (without any hidden costs).
Various e-Commerce platforms/supermarkets/shopping malls have together forged the operating model for various services such as food delivery, transportation, lodging, etc. The emerging sharing economy has provided favorable conditions for startups to establish themselves as strong players in the market. Borrowing has as well made it effortless for connecting people who need assets. Peer-to-peer car rental has the potential in establishing a strong foothold in the online rental industry with the availability of the internet and many more reasons to connect directly with customers.
There is a simple idea behind the Peer to peer car rental platform – to connect the users who rent-a-car with the car-owning-firms in a particular area. A car renting portal is used for renting cars for a day, for a week, for a month or for a predefined period (for a short vacation). Car owners can list their cars on the website to earn money. A car sits idle for approximately 22 hours a day. But renting the same car to save the idle time and simultaneously make some extra money, seems to be a reasonable option. Asserting this, car rental platforms as well offer insurance coverage on all rentals, as well as 24/7 roadside assistance. Peer to peer (P2P) car rental platforms make money primarily by charging a nominal commission from every trip that is booked, differing across platforms. Banner advertisements and on-site car promotion can be other common sources to generate revenue.
Implementing a car-rental platform can be as complex as implementing a ride-hailing app. Major features to be included:
Renting a Car
Car Search Results
It is advisable to use the approach of map-view to show rental results to know the exact location of the car. In addition to this, the vertical panel, next to the map view can be used to feature the details such as year and rent, etc. The search page must have the following filters:
As the users hover over the list of the results, the corresponding map results must get highlighted. An e-commerce solution can be useful in this case.
Booking a Rental
A user has to be registered with the rental app platform to book a cab on rent. Implementing social media or Google login can be easy in this case. The overall checkout process should be simple and short. But this page must have these essential features:
Listing A Car
The top navigation bar must have a definite ‘List Car’ option. This would require a lot many details like:
Besides these, these additional features should as well be considered while you create a car rental app:
The section to depict how the app works should always be there to let car owners and car renters know the best way to utilize the app to their benefit. If this section is in text format, it should be concise and point-wise. This section can as well feature a video.
A user has to sign up and log in before using the app. The user profile must feature complete details including first and last names, address of correspondence, contact numbers, email id’s, adequate social identity card details, a personal photograph, an option to rest and change password, choice of car, dedicated log to track trip history and clear trip history options.
A detailed page to list the car specifications would help renters choose the one as per their needs. The car details that can be put on the car page of peer-to-peer car rental app:
A referral program can greatly help to get visitors during the initial stage of booking an app. However, it must be ensured that the referral program is well-planned to work and motivate users to recommend they’re known.
A comprehensive help section, neatly divided into categories and subcategories can be a helpful resource for registered users (car renters) as well as car owners. They can always go back and look for answers or raise queries. This section can be made more interactive with chatbots that serve customers in real-time or can be updated with videos, how-to steps, and infographics.
A dedicated blog page can bring important events, services and features of the car rental app services, highlighting their achievements, statistics, and milestones regularly. This even gives the enterprise car rental app getting featured in Google Results.
Businesses should create a car booking mobile app for car rental business if they already have a website, as customers are more frequent with mobile apps while on move. They can use a mobile app for renting a car at their convenient location and time. A responsive progressive web app comes handy in case you do not wish to invest in a P2P car rental business app.
Many a time people get fleeced into booking cab ride for more than usual price giving into hiked prices, demand-supply gap, rigid car-booking options, and variable prices. A car rental app could be amazingly useful to the extent that you never knew you needed one. Despite the varied experiences, very few businesses get on their toes to find out the credibility and viability of the available options in the market, the biggest car rental company available in the market or whether investing in a car rental company is a good option?
Image Source: The Motely Fool; Morning Star;
With fleet sizes in the six-seven-eight figure range, it should be no surprise that rental car companies are the largest purchasers of cars and trucks in the United States. In addition to buying a lot of cars, companies like Hertz sell a lot as well. So, should we consider rental car companies as a good investment? With just one exception the answer to this in the last few years is a ‘no’. While each of these companies can pride themselves in brand recognition and the like, for most travellers, rental cars are a commodity that is interchangeable in most leisure travellers’ eyes depending on price.
On a theoretical level, this interferes with the ability to develop a moat around their products and/or services but on a practical level, it impedes margins and profitability. Car rental service apps like Avis and Hertz have been profited in only one and two of the last five years, respectively. (as of 2019)
Car rental apps have spread its wings under the guise of variably priced services like delivery and ride-hailing recently. Such businesses have been constantly evaluating their packages and pricing strategies to arrive at a new system under which price will depend on time, location and day. This can always imply that users end up paying more. As the companies highlight a new cheaper possible per-minute rate of 35 cents, significantly lower than the current $0.45 rate, it is easier to guess when that lower rate will be available (in time, locations and days). The per-minute car rental rate is up to 49 cents when cars are in demand or high-use location. It is always noticed that the blocks of time from half an hour to four hours are all increasing in price. The current flat rates are now floor rates, with the possibility you’ll be paying as much as a third more than before. As an example, if a two-hour block currently costs $29, it will soon start costing somewhere between $30 and $39. Again, the users need to keep a check on app updates, for the latest offers, availability, and demand in the market.
Day-length packages are cheaper, but these no longer include miles. So while a 24-hour pass used to be $79, now it usually comes to be around $70 – but at 19 cents per mile. Price usually goes up from there.
It is often conceivable that you’ll pay less for a two or three-day rental if you’re not actually going anywhere distant, but just need a car for the weekend. As a means to propel drivers, a newly instituted zone-based change and refund system punish drivers for leaving the city center and rewards those at the periphery for driving back towards heavy usage areas. There’s a $5 charge if you leave the central zone, and $5 refund — or the price of the trip, if less — if they bring a car in from the outer one.
If renters are going out the full $5 fee always applied. If they’re coming in, it will be very difficult to nail that $5 ride. If they go over they end up paying the money anyway. It’s just one of those clever little traps businesses set up. Below is a table (updated till September 2019), describing the package types provided by car rental companies in the USA.
The cost to create an Android car rental app can range across $6,800 to $68,000. The cost to create a rental car app in iOS can range from $6,500 to $65,000.
Note: Various resources might quote a different price range for creating a car rental app, but the underlying factors like: [features to be included in the app, the availability of skilled developers, required app development technologies, platform (iOS or Android), required mobile app development architecture (MVP/MVVP, MVC), programming methodology (Agile, Scrum etc.), adherence to NDA, procedural SDLC, security + privacy + environmental factors – all included in the package], must be considered before committing the mobile application.
Car rental is heir-apparent of ride-hailing platforms; having bugged out from the idea of stretching geographically, in a rather complicated process. Markets, even within national boundaries has their dynamics, and in that respect, scaling up often goes together with a focus on the local. Certain usage statistics that go well in favour of the mobility – car rental market segment:
Image Source: statista.com
When it comes to keeping travel bills down, savvy scheduling is the key in the view of several posters. Feel free to have a quick discussion with our architects and app consultants to find out the best app development strategy along with monetization and tools for your app development and marketing needs.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.