A website works as a spokesperson for your business. It is important to have a custom website design equipped with advanced and user-friendly elements and robust navigation tools. There are several factors responsible for the visibility of a website over the internet, and search engine optimization plays the key role in this regard. SEO helps a business gain tremendous online presence, but also improves the page ranking.
There are some on-page and off-page SEO techniques involved to make a website accessible and get it indexed by search engine spiders. Here are some features that a web design company India should take into account to improve the ranking of the website-
Avoid Flash
Professional website designers never include flash when designing a website. No doubt, flash make a website more attractive, but the search engine face difficulty to crawl through the flash designs. In an addition, if you put content in the flash design, that will also be ignored by the crawlers.
Avoid Frames
If you have decided to create a custom web design by using frames, think again! Content displayed inside the frames are not taken by the search engine crawlers.
Right placement of keyword
Right placement of keywords in Meta title and Meta descriptions of pages is utmost important. As a reliable web design company India, be sure you place the keywords in the page title. You can insert 65 to 67 characters in a title, so use the targeted keywords within the defined numbers.
Never stuff the title with useless keywords and also maintain the keyword uniformity. The same rule is applicable to the page description.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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