Foursquare was an instant hit as the company Foursquare Labs Inc. launched their first social media location-based app in 2009. “We’re a kind of Google Analytics of this world,” said Jeff Glueck, CEO of Foursquare, as they recently launched their new data dashboard. He further added, “With all that treasure-trove of mapping data from 12 billion check-ins, we’ve been able to map and detect sort of the fingerprint of every business in the world.”
This attempt of Foursquare with this data dashboard is to allow companies to know how people move around in the real world.
So, the app that started as social media app to check-in and to share their location with friends so that they can plan to meet if they are at the same place or nearby has now become a major data analytics app. They are constantly tracking what demographics are going to what brand, thereby providing data to some of the largest retail brands including Google, Apple, Samsung, Uber, Twitter, Microsoft, Airbnb and over 100,000 app developers.
The company unveiled its revenue growth after integrating this data analytics software in the app- it grew 74% in 2016 and will hit $100 million, turning a huge profit in 2018 and year after year.
As a result, these retailers can get the benefit of serving their customers wherever they go, and build products around it. For instance, Airbnb, as a part of marketing strategy, to let people travel like a local will use Foursquare’s photo data will provide tours and guidebooks to its users.
In just nine years, the app has collected billions of check-in data in near about 105 million places across 160 countries. Its providing commercial services to enterprises. If you’re on a business trip to some new, unknown location, you can get the best dine-in, takeaway options on your phone through Foursquare app.
So, if you’re thinking of having a mobile app like Foursquare, you’re taking the best decision in life. Because this startup will surely convert into a premium business that you can start minting money from your app. Simply put, the better you upgrade the app to perform multifaceted operations, the more you acquire- both users and wealth.
But most of you believe that this GPS app development will cost you an arm and a leg. Not really!
Of course, you will have to invest your hard-earned dollars to hire a mobile app developer, who can make a differentiated and high-performing app for you. However, when it comes to cost calculation, you really can’t estimate on your own because that will never lead to the right figure.
Considering that an expert advice is a must for developing a location-based app like Foursquare, we’ve here consulted our team of Project Manager, Business analysts and developers to help you out with the actual development cost.
Per them, the average cost of developing an app like Foursquare will range between $35k to $40k. This may vary with scope change during project development. Also, if we estimate the number of days needed to complete this project, it will be approximately 180-200 days. Again, the time estimates may differ if there are frequent changes in app requirements.
One of the very important subjects your developer must be adept is in navigation. To build an app like Foursquare, you need to work on the following metrics:
Some of the main development features that a standard location-based app will require include
The challenge with location-based app development is that you have to continuously lure consumers to use your app by serving them custom on-the-fly recommendations, charting user’s experiences as they move around the world and alike. Moving ahead with such ongoing changes in the project will require more funds and investments, while our team specialists are available to provide lifetime support and maintenance for your app.
Heena Banga is a Senior Content Developer at Konstant Infosolutions- a globally recognized mobile application development company. She leads marketing and growth initiatives at the company using a mix of technical and business content tactics. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog, ducttapemarketing, PAYMILL blog. She hopes to enjoy a business conversation onboard a commercial space flight someday. Her ultimate goal is to combine business and writing and go into Advertising.
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